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Keys Communications Press Office
Keys Communications specialises in Out Of Home advertising in township and alternative urban spaces.
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Quality. Excellence. Innovation.
These are the words we wrote down on a piece of paper next to the idea of Keys Communications in 2009, and these have been the points of practicality and the values that drove all our behaviour and relationships, the same values we wish to be judged and appraised by in merit and demerit, and to be remembered by in merit and demerit. 21 Dec 2021 Read more

Wi-Fi-enabled spaza shops
Research done by Keys Communications in partnership with Ask Africa and TGi shows that the most trusted out-of-home media for advertising by township residents is the township informal retail and point of sale. 20 Dec 2021 Read more

High Definition Realism by Keys Communications
How do you get a MasterChef knife to look so sharp on Township Wall Media/Murals, along major township arterials? 17 Dec 2021 Read more

Come walk with us and watch your brands grow...
Township communities are highly pedestrian, research done by Keys Communications in partnership with Ask Afrika (Pty) Ltd Target Group Index shows that walking is by far the most prevalent mode of transport eKasi as Township communities juggle the realities of commuting and public transport on a daily basis. 15 Dec 2021 Read more

High impact township out-of-home media
The townships of South Africa are the biggest consumer database in the country, and there lives the entire spectrum of consumer profiles and levels. 20 Oct 2021 Read more

Stock-up, top-up, pop-in...
How well do you understand the township route to market and the township retail shopper experience? 5 Oct 2021 Read more

Dope and adaptive marketing practices for the streets
Targeting consumers/audiences in unexpected ways and unconventional places is what makes Alternative Urban Out of Home by Keys Communications so powerful in the streets. 5 Aug 2021 Read more

IEC Township Wall Media campaign by Keys Communications
In 2021, touch-free powered solutions, such as QR codes, have made a huge comeback in the marketing fraternity, township audiences and main market. 4 Aug 2021 Read more

What does ultra-high-definition mean?
It is an airbrush technology by Keys Communications seen on wall media/mural finishes across South African townships. 30 Jun 2021 Read more

Growing your brand/product in the townships is as easy as ABCD
It is no secret that the townships of South Africa house the biggest consumer database, and for brands and products to win with this market, it is imperative that you follow the Keys Communications ethos and guiding principle of ABCD - asset-based community development model of advertising and promotions. 22 Jun 2021 Read more

Do your Township marketing campaigns understand and take into consideration the drive, the triggers, the real behaviours an feelings of your audience?
South African Townships hold and boast the biggest consumer, customer and shopper database in the country. 25 Mar 2021 Read more

The Colour of Empathy: White on Black
There is a subconscious flaw in your thinking and decision making, and it's costing you a very important market and audience. 2 Feb 2021 Read more

The need to belong
The universal need to belong, stay connected and be in touch with your community and people, the world over, also finds similar meaning and even deeper truths in the Townships. 26 Nov 2020 Read more