Youth marketing specialists, Student Village and Youth Dynamix, have conducted a survey of nearly 3,000 young people to explore the socio-economic dynamics of South Africans aged 15 to 34 years. The research reveals a potential spending pool of R303bn per year and uncovers exciting trends around what drives the younger generation's lifestyle and spending habits. 6 Feb 2023 Read more It's that time again when we sit down to discuss the biggest consumer trends that we see impacting South Africa's Gen Zs in the coming year. These trends and insights are based on our soon-to-be-released Youth Spend and Lifestyle Report 2022. So, get your notebooks ready. We're about to spill the T on what's worth looking out for in 2023. 23 Jan 2023 Read more Noun: An act of breaking or failing to observe a law, agreement, or code of conduct. 3 Nov 2022 Read more Remember when you were a kid and you managed to get your hands on a lucky packet? Who can forget that feeling of sweet anticipation as you ripped the pack open to discover the treasures inside. 12 Sep 2022 Read more Graduates are an investment. If you treat them well they can provide the ideas, talent and insights that shape the next generation of your company. It's therefore important that graduates are given the tools and skills needed to kick ass and succeed. 23 Jun 2022 Read more Trends are a moving target. They're difficult to spot and even harder to get right. 11 Mar 2022 Read more Once upon a time there was a brewery called Heineken that wanted to drive trial of their new apple cider to a kingdom of young, smart and attractive students. They searched far and wide for the right agency, until one day they happened upon a village - Student Village... 7 Mar 2022 Read more Okay, let's get the obvious stuff out the way: the world has changed, Covid-19 has been hard and Tik Tok is a thing. 17 Jan 2022 Read more Guys, we're just going to come out and say it: WTF!?
South Africa has one of the highest youth unemployment rates in the world. THE WORLD. If SA's youth is the future, it's time we started thinking long term and doing more to help them out. 15 Dec 2021 Read more The 'Class of 2020' is a broad description of a young demographic group whose lives were altered and derailed by the Covid-19 pandemic. 19 Aug 2021 Read more Students have returned to campus and while 2021 has seen some form of normalcy being injected back into campus life, the fact that social gatherings have stopped has changed students' lifestyles in a massive way. It's been impossible for brands to engage and reach students on campuses through activations, so Student Village has created an innovative digital platform that connects youth and brands via Village Rewards, offering fun and simple micro-engagements with unique gamified content. 7 Jul 2021 Read more They're the masters of multi-tasking and the haters of the traditional 9 - 5. They're digital natives who move seamlessly between the virtual and real world. 5 May 2021 Read more With the clear vision to bash, smash and #KickTheDebt for students in 2021; Converse walked a mile in South African Student's shoes. The well-known apparel brand closely associated with youth culture aren't just talking the talk - they're taking inspired action. 6 Apr 2019 Read more |
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