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John Brown is a global, full-service content agency and we create engaging conversations between brands and their customers, informed by data and crafted with editorial excellence.
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An SA first: Fresh Living magazine now in BraillePick n Pay's Fresh Living magazine is now available in Braille, making it the first supermarket in South Africa to offer something like this to its customers. 2 Jul 2019 Read more

Content Summit 2019 - What is great content marketing?This spring saw John Brown Media South Africa host their 2019 Content Summit in Cape Town. Matt Potter, John Brown Media Group's multi award-winning chief content officer, flew in from London for the event. He shares his reflections on the event. 11 Jun 2019 Read more

Fresh Living continues to buck the magazine trend with a proven ROIOver two million engaged, loyal readers; proven sales uplift and significant ROI for advertisers... Too good to be true, you might ask? 13 Sep 2018 Read more

John Brown SA nominated for eight international awardsFollowing a highly successful 2016 awards season, John Brown Media South Africa is proud to announce nominations for no fewer than eight international content marketing awards - six for the 2017 Content Council Pearl Awards in New York and two for the 2017 CMA Awards in London. 18 Oct 2017 Read more

John Brown Media scoops three more international awardsBarely a week after winning three coveted awards at the Pearl Awards in New York, John Brown Media wins an additional three awards for their work with Pick n Pay at the International Content Marketing Association Awards in London. 28 Nov 2016 Read more

John Brown Media bags two Golds at the prestigious Pearl Awards in New YorkLast night, Pick n Pay's Fresh Living publishers, John Brown Media South Africa, won three awards at the 14th Annual Pearl Awards in New York. Over and above the coveted Gold Award for Best Retail (outstanding multi-channel solutions), they were also awarded: Gold - Best Use of Email - Supper Sorted for Pick n Pay and Bronze - Best Print Magazine (Editorial) B2C - Fresh Living for Pick n Pay. 17 Nov 2016 Read more

The power of print in the attention economy - a Fresh Living case studyWith attention being the most valuable currency in the media world, and with the explosion of the digital age in a demand-driven media economy, is there still a place for print in content marketing? 27 Oct 2016 Read more

Fresh Living celebrates ABC results on eve of 100th issueFresh Living readers spend 2.5 times more in store than the average Pick n Pay shopper 13 Sep 2016 Read more

John Brown Media appointed as content agency for Leisure Books/LeserskringJohn Brown Media is thrilled to announce that it has been selected as the content agency to produce the catalogues for the iconic Leserskring/Leisure Books audience of book lovers. 26 Aug 2016 Read more

Half a million copies of Fresh Living magazine available free to Smart Shoppers - on shelves nowThe March edition of Pick 'n Pay's popular Fresh Living magazine and its Afrikaans counterpart, Kook en Kuier, will be the first time the increased print run of half a million will be on shelves. Filled with content celebrating the last days of summer and the Easter season, the magazine will be available from 9 March and is free to all Smart Shoppers, on a first come first served basis. 14 Mar 2016 Read more

Fresh Living magazine goes up to half a million copies monthly - an industry firstJohn Brown Media South Africa is proud to announce a significant increase to the print run of Pick n Pay's popular Fresh Living magazine and its Afrikaans counterpart, Kook en Kuier. Fresh Living was launched in November 2007 and became the country's top-selling food and lifestyle magazine in its first year, a position it has steadfastly maintained while notching up an array of industry awards. With a current monthly print run of 80,000 copies reaching 425,000 readers, the publisher will now be producing 500,000 monthly copies of Fresh Living and Kook en Kuier, enabling them to reach 2.5 million readers. This is testament to the power and success of content marketing. 24 Nov 2015 Read more

John Brown Media and BMW SA move up a gear with an online magazine and video contentWith over 10,000 unique visitors in the first week of going live, John Brown Media is proud to introduce the brand new BMW online magazine, BMW Magazine SA. 15 Oct 2015 Read more

All the action is not in the contentUnless you have had your head buried in the sand for the last few years, you would have seen that content marketing as a marketing practice and discipline has burst into the limelight. 28 Sep 2015 Read more

John Brown blends a beautiful YouTube wine series for Pick n PayJohn Brown is proud to announce the release of the Pick n Pay Glass Act YouTube series. The 12-episode video series, presented by Sibongile Mafu, aims to enlighten, entertain and convert entry-level wine drinkers with a fun, light-hearted approach to wine. 24 Aug 2015 Read more

[Content Marketing] Evolution of the multiscreen landscapeHow media is proving its worth to an attention-starved audience... 28 Jul 2015 Read more

John Brown Media proudly announces the launch of over 156,000 unique visitors to date, Discovery's new healthy lifestyle website,, is proving to be an important addition to the family of health information products already on offer by Discovery. 12 Jun 2015 Read more

John Brown Media celebrates a bumper start to 2015Following a five-way agency pitch, John Brown Media, one of South Africa's leading content marketing agencies, is pleased to announce that they have been selected as the content partner for prestigious brands BMW and Mini. 17 Feb 2015 Read more

John Brown Media nominated for prestigious CMA awardsPick n Pay's Fresh Living, South Africa's top selling food magazine, produced by John Brown Media, has been nominated for Best Retail Consumer magazine for the 2014 International Content Marketing Association (CMA) awards - the only South African title to have made this international shortlist. 4 Nov 2014 Read more

John Brown Media chosen as publisher for @Total magazineJohn Brown Media, a leading global content agency, has been selected by Total South Africa, the multinational oil and gas company, as the publisher of their staff magazine, @Total, for southern Africa. 17 Oct 2014 Read more

Fresh Living magazine September issue: A new look and feelPick n Pay's best-selling food and lifestyle magazine, Fresh Living, will reveal its brand new look in the upcoming September issue. The refreshed and updated design ensures that the magazine keeps up with the ever-changing global food and lifestyle design directions, with small elements creating a more modern and holistic look and feel, to allow for a more pleasurable reader experience. 18 Aug 2014 Read more

John Brown Media wins Youth Market category at 2013 MPASA PICA AwardsJohn Brown Media, part of a leading global content agency, received top honours at the annual MPASA PICA Awards, held last week at Emperors Palace Hotel Casino Convention Resort. Recognised for their outstanding work in the Youth Category for Totem magazine, the agency also walked away with Columnist of the Year for Fresh Living magazine and was highly commended in three other categories. 20 Nov 2013 Read more

John Brown Media invited to launch Edgars Shoe Gallery summer campaignAs one of the leading global content marketing agencies, John Brown Media continue to push their own boundaries. This is clearly evident in their latest project - a full advertising campaign conceptualised and rolled out by the successful Edgars portfolio team for Edgars Shoe Gallery. 11 Oct 2013 Read more

Exciting new Edgars portfolio structure at John Brown MediaJustine Stafford takes on the role as content director for Edgars and Emma Wright joins as editor 4 Oct 2013 Read more

John Brown Media embraces transformation and educationAs part of global leading independent content marketing agency, John Brown Media is proud to announce that its South African business has attained a Level 3 B-BBEE Contributor status with a B-BBEE Recognition level of 110% and a Procurement Recognition level of 137.50%. Along with the launch of the John Brown Empowerment Trust, the group is passionate about transformation in South Africa. 31 Jul 2013 Read more

Two new appointments for the thriving John Brown Media digital divisionAs John Brown Media, a world-leading independent content agency, continues to cement its position as digital content expert in South Africa, the company is pleased to announce the appointment of two digital talents to strengthen the dedicated team. Sue Disler joins as general manager (digital) and Luke Peters will take up role of digital publisher - their exceptional digital capabilities will enable John Brown Media to better service its growing client portfolio. 23 Jul 2013 Read more

Pick n Pay is to launch South Africa's first online food blogger cooking competition, Freshly Blogged, created and produced by John Brown Media. The competition will see South Africa's top food bloggers seeing who can out-cook the rest to take the title of Pick n Pay Online Food Blogger of the year. 12 Jul 2013 Read more

John Brown Media revitalises Edgars Club portalGorgeous fashion, dreamy holiday destinations, cool competitions and exclusive events are pulling in legions of new fans to the newly revamped Edgars Club website and its associated digital platforms. 5 Feb 2013 Read more

Fresh Living magazine scoops four PICA awardsPick n Pay Fresh Living, SA's top selling food magazine, is delighted to announce that they were one of the big winners at the annual PICA Awards held on 15 November 2012, at Emperors Palace, Johannesburg. Produced by John Brown Media for the retailer, Fresh Living magazine scooped four of the most prestigious awards - Best Supplement for 'Wonderful World of Green', Best Magazine Retail and Consumer Goods, Editor of the Year (Customer) for Justine Drake and the coveted Customer Magazine of the Year. 20 Nov 2012 Read more

Fresh Living team takes two awards at the Annual Galliova AwardsIt's no surprise that the John Brown Media team behind South Africa's favourite food magazine, Pick n Pay's Fresh Living, received top results at the annual Galliova Awards on the 19th of October - with talented foodies Justine Drake and Anke Roux being recognised for their outstanding work. 25 Oct 2012 Read more

Taweni Gondwe Xaba appointed to John Brown Media boardAs part of John Brown Media's commitment to continued and sustainable growth in South Africa, they are proud to announce the appointment of Taweni Gondwe Xaba as a non-executive board member. Taweni brings over 16 years of experience from the advertising and publishing industries, with content generation and production as her specialist skills. 17 Oct 2012 Read more

Edgars Club magazine evolves into nifty handbag-sized formatIn line with the global publishing trend pursued by international fashion titles, Edgars Club magazine relaunches this month in a nifty new handbag-sized format. Along with the new compact size, an extra 16-page section will be added to every issue, making the magazine a convenient and comprehensive style guide for an in-store shopping spree. The October 2012 issue, which will be mailed to just under one million readers this week, features the new 'bigger but smaller' format of the monthly magazine, packed with current fashion trends, gorgeous beauty looks and chic décor buys. 27 Sep 2012 Read more

John Brown Media expands Edgars Club portfolio with digital winJohn Brown Media, part of a global leading content agency, is proud to announce that it has secured development of the Edgars Club website and associated digital platforms. 7 Sep 2012 Read more

Spur Steak Ranches appoints John Brown Media to publish Totem magazineJohn Brown Media, a leading global content agency, has been selected by Spur Steak Ranches to publish Totem, their quarterly edutainment magazine. Packed with fun activities for children and distributed in more than 230 restaurants nationwide, Totem is the biggest circulating kids' title in South Africa and features 'Secret Tribe' members Soaring Eagle, Buffalo Brave and Buttercup on its editorial team. 3 Jul 2012 Read more

Winter will never be the same again!Delicious winter-warming recipes, a punchy new look and plenty of useful, lifestyle information are yours in the July issue of Fresh Living - on sale now! 20 Jun 2012 Read more

John Brown Media welcomes new head of digitalTo entrench its positioning as an innovative content marketing agency, John Brown Media - one of the world's leading independent content agency - is delighted to announce the appointment of John Gardner as head of digital for the South African office. 18 Jun 2012 Read more

John Brown Media reports positive growth for 2011 and acquires Hong Kong agencyAmid tough industry conditions John Brown Media South Africa has concluded a tremendously successful 2011. Securing two blue chip accounts, increasing its staff complement to 40 full-time staff, growing turnover and doubling its office space have been clear highlights for this innovative content marketing agency. 19 Dec 2011 Read more

The Best of Fresh Living recipe book launchesThe perfect Christmas gift to make cooking simple, delicious and fun again 15 Nov 2011 Read more

Discovery magazine is taken to new heightsLong-distance cold water swimmer, environmental activist and anti-fracking campaigner, Lewis Pugh, is the face of Discovery magazine's new-look October issue, published by John Brown Media. 26 Oct 2011 Read more

Fresh Living magazine now available in six African countriesFresh Living, the top-selling food magazine on South African shelves, continues to expand on its African footprint as it goes on sale this month in Mauritius. 10 Oct 2011 Read more

Edgars Club debuts a spectacular new-look glossySA Fashion Week winter 2012 sees the launch of a spectacular new offering from Edgars Club: a gorgeous, new-look magazine plus exciting supplementary and complementary multi-channel content. 20 Sep 2011 Read more

Fresh Living to unveil a bold new look with September 2011 issueAfter four successful years as the country's top-selling food magazine, Pick n Pay Fresh Living will unveil a bolder new look with the September 2011 issue. Readers can look forward to the same trusted, accessible content but with a cleaner, modern look and feel. In addition to the revamped design, the magazine will feature more lifestyle orientated content, including innovative navigational tools and entertainment ideas for the South African family. 19 Aug 2011 Read more

John Brown Media continues to attract some of the most respected publishing figures in the industry, with the first issue of the new look monthly Edgars Club magazine due to launch in September 2011. Spearheaded by Justine Stafford as Group Editor; Annelee Joubert, Lebogang Malatse, Stacey Hendrikse, Vanessa McCullough, Delicia Krause, Moyra Beeming, Estelle Dietrich and Samantha Stevens join her as part of the new team. 28 Jul 2011 Read more

Justine Stafford appointed Group Editor on Edgars Club MagazineEditing South Africa's most widely-read fashion and beauty magazine that boasts a circulation of 910 387 (ABC Jan-Mar 2011) might seem like a daunting task, but to Justine Stafford it's the opportunity of a lifetime. 6 Jul 2011 Read more

John Brown Media has announced that it has added Discovery magazine to its rapidly expanding portfolio of blue-chip clients. Discovery marks the fourth custom publication in its prolific stable, as John Brown continues to establish a formidable position in the local custom publishing industry. 28 Jun 2011 Read more

Hard-pressed South African consumers are looking for titles that will add value to their lives and to their pockets and it's no longer enough for a magazine simply to provide 'a good read'. 26 Nov 2009 Read more

Custom-published consumer magazine, Fresh Living, is shooting out the lights. Its circulation has soared by a whopping 28,5% making it one of the biggest gainers in the latest industry figures released this week. 15 May 2009 Read more

The new Pick n Pay customer magazine, Fresh Living, which was launched in November last year to coincide with the new brand destination and visual identity of Pick n Pay Retailers, has won the top accolades in the 2008 Pica Magazine Publishing and Editorial Excellence Awards. 25 Nov 2008 Read more

New custom-published consumer magazine, Fresh Living, has won top spot as South Africa's largest monthly food magazine, according to the latest circulation figures released this week. 15 Nov 2008 Read more

Fresh Living, Pick n Pay's new customer magazine from John Brown, will be in prime position in 365 stores countrywide from Monday, 19 November, for only R9.95. 15 Nov 2007 Read more