Eclipse Communications has appointed Janine Laubscher as an account director for its Cape Town business unit. Laubscher will be tasked with ensuring that the Cape Town team is achieving its strategic objectives for clients as well as the business, maximising business opportunities, bringing in new clients, and creating new opportunities with existing customers.
Laubscher has more than 10 years' experience in content production, public relations, and digital communications, and has managed a multitude of lifestyle and FMCG brands throughout her career. Laubscher says the lockdown has made it challenging for businesses to connect with their audiences in a meaningful way, and she and her team have been using this time to conduct research and garner insights and come up with solutions on how brands can better connect with their audiences.
