Covid-19
#MarketingMasterminds: Mondelez | Cadbury Dairy Milk | Generosity campaign
This month's Marketing Mastermind is Alanta Moodley, category brand manager at Mondelez International. She discusses the Cadbury Dairy Milk Generosity campaign...
#MarketingMasterminds: Carling Black Label | The Bravest Thing
This month's Marketing Mastermind is Arne´ Rust, Carling Black Label brand director. He discusses The Bravest Thing; a campaign that showcased how brands can quickly pivot during the time of Covid-19, while making great impact within their communities...
#MarketingMasterminds: Mondelez: 5Star
This month's Marketing Mastermind is Binita Jhina, Media Manager for South and West Africa at Mondelez, responsible for the Chocolate, Biscuit, and Gum and Candy categories. She discusses how Cadbury drove brand awareness and sales of the 5Star chocolate bar through a Facebook and Instagram campaign...
#MarketingMasterminds: How Carling Black Label Changed the Game
This month's Marketing Mastermind is Khwezi Vika, Carling Black Label brand manager for South Africa and Africa. He discusses the innovative game changer of a campaign that invited football fans to literally change the beautiful game...