Marketing Strategist

Job description

Marketing Strategist

Microsoft and SaaS and B2B Strategic Marketing

About Blacfox

Blacfox is a B2B strategic marketing consultancy that partners with the world’s leading technology brands — including Microsoft, SAP, SYSPRO, VMware, and Vodacom — to accelerate their growth across Africa and beyond. We dream of a world of impeccable customer service and strive to create a better Africa and a better world through technology.

We see tech providers as our partners and work together to help them thrive so that we can achieve our goal of transforming the digital landscape and prioritising customer service.

Role purpose

We’re looking for a Marketing Strategist who lives and breathes the Microsoft and SaaS ecosystem. This is a senior, client-facing role at the intersection of product marketing, content strategy, and go-to-market execution — specifically for managed service providers (MSPs), cloud solution providers (CSPs), and channel partners.

You’ll be the strategic brain behind how our clients position their offerings, find product-market fit, develop compelling angles, and take polished copy to market. You won’t just advise — you’ll sit in the room with clients, lead strategic workshops, challenge assumptions, and sign off on the work before it goes live.

If you understand the difference between an Azure landing zone pitch and a Dynamics 365 value proposition — and can translate both into messaging that converts — we want to talk to you.

Key responsibilities

Strategic client engagement

• Serve as the lead marketing strategist in client-facing meetings, providing MSP and SaaS-specific go-to-market guidance
• Act as a trusted marketing advisor to clients within the Microsoft partner ecosystem — guiding how they position their managed services, cloud, and SaaS offerings to market
• Translate client business objectives into actionable marketing strategies aligned with their target verticals, buyer personas, and competitive landscape
• Present strategic recommendations with confidence to C-suite and marketing leadership

Product research and positioning

• Conduct deep-dive research into client offerings, competitor positioning, and market dynamics within the MSP/CSP/ISV landscape
• Identify and validate product-market fit for new and existing service lines — assessing whether the offer, the audience, and the message are aligned
• Develop positioning frameworks, value proposition canvases, and messaging hierarchies that differentiate client offerings in crowded SaaS markets
• Stay current on Microsoft partner program updates, licensing changes, and ecosystem shifts that impact client positioning

Angle development and checks

• Develop unique campaign angles, thought leadership hooks, and content themes rooted in genuine market insight
• Vet and pressure-test angles for relevance, differentiation, and resonance with technical and business buyer personas
• Ensure all angles align with the client’s brand positioning, competitive context, and the realities of their sales cycle
• Collaborate with the content and demand generation teams to translate angles into campaign briefs and editorial calendars

Content briefing, review and sign-off

• Brief copywriters on positioning, messaging frameworks, and strategic angles — ensuring alignment on positioning, buyer persona, and client objectives before writing begins
• Review content through each project phase — providing strategic recommendations and course-correcting messaging to fit positioning
• Approve all copy before it goes to client or goes live, assessing output against the strategic brief, angle integrity, and brand guidelines
• Serve as the final sign-off on all content— taking accountability for strategic quality and commercial relevance across blogs, landing pages, email campaigns, white papers, case studies, and sales enablement materials

Essential

• Industry experience: 5+ years in B2B tech marketing with a strong focus on the Microsoft ecosystem, SaaS, cloud, or managed services
• MSP/channel fluency: Working knowledge of the MSP, CSP, and ISV landscape — including partner programs, co-sell motions, channel enablement, and vendor marketing frameworks
• Client-facing confidence: Comfortable presenting strategic recommendations to senior stakeholders and holding your ground on what’s right for the market
• Product marketing expertise: Proven ability to develop product-market fit research, positioning frameworks, and go-to-market strategies for technical products
• Content strategy and oversight: Experience leading content quality processes including editorial review, copy workshops, or similar structured feedback loops
• Copywriting judgement: A sharp editorial eye — you can assess whether copy is strategically sound, technically credible, and commercially persuasive
• Strategic and creative problem solving: Breaks down complex challenges logically while thinking beyond convention to drive differentiated results
• Commercial awareness: Understands how marketing connects to pipeline, revenue, and client retention — not just impressions and engagement
• Proven ability to manage multiple client accounts simultaneously, maintaining strategic quality across all

Posted on 08 May 08:58, Closing date 7 Jun