Social Media Strategist

Job description

Our client, an online retail giant, is looking for a Social Media Strategist to take them to the next level of digital exposure, brand-building, and growth.

About you:
You’re a social media strategist with a vision. Someone who doesn’t just post content but builds a brand narrative that engages and delivers results. With a keen eye on trends and a mind for metrics, you plan and execute campaigns that align perfectly with big-picture goals.

You’re skilled at crafting and steering content strategies across platforms, working seamlessly with stakeholders to ensure every post and partnership is on point. You balance creativity with strategy, optimising budgets, tracking performance, and tweaking tactics for maximum impact.

About us:

• Challenge Accepted: We create bold campaigns, own our results, and push creative boundaries to make an impact.
• Solve Smart: We use insights, data, and innovation to solve marketing challenges creatively and effectively.
• Character Counts: We communicate honestly, ethically, and with creativity, building trust with customers and colleagues.
• Customer Obsessed: We deeply understand our audience, delivering content and campaigns that resonate and drive action.
• Seriously Unserious: We bring enthusiasm, wit, and fun to our campaigns and teamwork, while staying results-focused.

Your responsibilities: 

Strategic Planning and Execution

• Building a strategy based on our existing brand and company-wide goals. This includes; planning, developing and implementing content strategy.
• Strong skills in content planning and campaign management to coordinate with other marketing divisions.
• Expertise in brand storytelling and the ability to craft compelling, on-brand narratives across social platforms.
• Working with the Head of Digital and Brand Manager on sales tactics across social media.
• Working hand in hand with multiple stakeholders to get press releases, company news and business initiatives and report on activity.
• Overseeing and mentoring Community Engagement Coordinator to ensure Social Media strategy is executed accurately and efficiently.

Content Creation

• Ability to create and oversee content creation while working closely with copywriters, videographers, and designers.
• Compiling monthly/weekly/daily content calendar for (but not limited to) Facebook, Instagram, TikTok, LinkedIn and X. This includes overseeing the creation of and implementation of content.
• Briefing content requirements into the studio to meet required campaign objectives.
• Incentivising and increasing user-generated content through interesting competitions, giveaways or brand partnerships.
• Budget management (for influencers and competitions giveaways)

Data Analysis and Reporting

• Setting metrics and targets alongside the Head of Digital in order to measure results and meet KPIs.
• Proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).
• Performance tracking, technical integration and reporting on various metrics across the funnel.
• Strong analytical skills to track and interpret KPIs such as engagement, reach, conversions, and follower growth.
• Ability to create detailed reports on social media performance, ROI, and trends, with actionable insights.

Creativity and Trend Awareness

• Keep a close eye on trends and the ability to adapt quickly to emerging social media trends and platform updates.
• Ability to brainstorm and execute original, on-brand campaign ideas that resonate with the target audience and drive engagement.
• Up-to-date on cultural and social trends relevant to the brand’s audience to produce timely and relevant content.

Paid Social Experience

• Understanding of paid social strategies and ability to work with the paid media team to optimise ad performance.
• Ability to create strategies that integrate organic and paid efforts effectively for maximum impact.

Brand Advocacy and Compliance

• Deep understanding of the company’s brand identity, tone of voice, and values, and ability to maintain these consistently across all social media activities.
• Knowledge of legal and ethical guidelines around copyright, brand safety, and data privacy, ensuring compliance in all social media efforts.

Experience:

• BA/BS in marketing, communications, or a related field
• +4 years work experience as a Social Media Manager (E-commerce experience advantageous)
• Proven experience working with influencers.
• Proficient with Sprout Social, Google Analytics or similar social media management and analytics tools.
• Strong organisational skills and ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
• Proficient in using project management tools (e.g., Asana) to coordinate cross-functional efforts and team activities.
• Ability to work in a high-pressure environment.
• Excellent ability to manage various stakeholders within the business.
• Excellent abilities in; effective communication, copywriting, and analysis skills.
• Deep knowledge of all major social media platforms (Facebook, Instagram, x, LinkedIn, TikTok, YouTube, etc.), with insights into their latest algorithms and best practices.

Company Description

LEWYLL COMMUNICATIONS, established in 1989, is a specialist recruitment consultancy, with our focus being Communications, Public Relations, Marketing, Advertising, Digital and Media.

Posted on 12 Mar 16:18, Closing date 11 May