New Tops at Spar brand TVC brings together culture, community and choice

Tops at Spar has launched its first brand TVC in years (Image source: © Facebook Facebook)

The TVC celebrates the moments that become legendary when people choose to “show up”, because Epic isn’t something you stumble into - it’s something you choose.

The campaign drives recall, consideration and festive purchasing while inviting South Africa to show and share their Epic - playlists, fits, gifting, nights out, braais, Friendsmas moments and family time - amplified through UGC, influencers and interactive formats.

The campaign is described as a “high-energy, culturally plugged-in brand positioning” and is built on a simple cultural truth: nothing Epic happens if you’re a no-show.

Turn Up epic is built on the insight: “Nothing happens if you’re a no-show” and around the campaign’s attitude-driven rallying cry: “Said No Legend Ever.”

From “I’m too tired” to “Maybe I’ll order in” - no legend ever made memories from the couch.

New TVC: Where epic begins

The TVC brings Epic storytelling to life, following everyday South Africans choosing to “turn up” - proving that the iconic moments, the unforgettable laughs, the late-night stories and the “remember when?” memories all begin with one decision: show up, step in, turn up Epic.

The TVC will run nationally as part of a three-month media blitz across television, digital, social, high-impact digital Out of Home (DOOH), Spotify, programmatic placements, and in-store POS designed to bring the vibe right to the aisle.

The Red Door experience

To dial up excitement beyond the screen, Tops is taking EPIC into the real world with an activation series this December.

First, Tops at SPAR is bringing EPIC to South African radio stations, YFM, KFM, 5FM, Gagasi FM and Kaya FM, throughout December for giveaways and EPIC music mixes from some of Mzansi’s most iconic DJs.

Then, Tops Red Doors will be popping up at popular high-traffic hangouts across major cities.

Behind each Red Door is a chance to win an Epic Friendsmas party for you and 10 friends on Tops.

Clues to the Red Door locations will be revealed across social channels and on the radio, giving fans even more reasons to chase Epic this KeDezemba.

Epic merch, vouchers, and instant prizes are also up for grabs throughout the season.
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