Capitec launches client-led ‘Bank on better’ campaign

In South Africa’s fast-changing economy, people don’t just want banks that transact. They want banks that see them, understand them and believe in their potential. Capitec’s new brand campaign, Bank on better, delivers that promise with a powerful truth: we all bank on something – and someone. “Bank on better isn’t just a campaign, it’s our truth. It’s about trust, consistency and showing up for our clients every day” – Asha Patel, head of brand and communications.