Global Effie Index: AB InBev in top spot - again!

AB InBev has been ranked as the World’s Most Effective Marketer by the Global Effie Index. The fourth year in a row that the company has been named number one, it recognises AB InBev’s consistent focus on growing its megabrands through consumer-centricity and marketing effectiveness that drives results.

Source: ©Effie Awards Index AB InBev has been ranked as the World’s Most Effective Marketer by the Global Effie Index

Source: ©Effie Awards Index Effie Awards Index AB InBev has been ranked as the World’s Most Effective Marketer by the Global Effie Index

The Effie Index reveals the most effective agencies, marketers and brands globally across industry sectors.

Top 10 marketers

Ab InBev
McDonald’s
Unilever
PepsiCo
Mondelez International
YUM!
The Coca-Cola Company
Nestlé
Heineken
Grupo Boticário

Global Effie Index: AB InBev in top spot - again!

Most Effective Global winners

Marketer: Ab InBev
Brand: McDonald’s
Agency holding group: Omnicom
Agency network 2024: Ogilvy
Agency office: Almap BBDO
Independent agency: mischief.

Most Effective Africa Middle East winners

Marketer: AB InBev
Brand: Yas Island
Holding group: Publicis Groupe
Agency network: Leo Burnett Worldwide
Agency office: Leo Burnett Dubai
Independent agency: People of the Internet

AB InBev: Winning 216 Effie Awards in 2024

AB InBev's ranking is based on data from more than 50 Effie Awards competitions across 125 markets worldwide.

“The Global Effie Index recognises the companies and brands that are setting the pace for marketing effectiveness around the world,” says Traci Alford, global CEO of Effie Worldwide.

“To lead the Index is to consistently deliver work that not only engages but drives measurable business growth.

“AB InBev’s fourth consecutive year as the top-ranked marketer is a remarkable demonstration of what it means to embed effectiveness into the core of a global organisation.”

In addition to being named the #1 Most Effective Marketer globally, AB InBev earned the same recognition in Latin America and the Middle East & Africa.

In total, 216 Effie Awards were won by AB InBev in 2024, including Global Grand, Global Grand Contender and Grand honours, as well as 18 Gold Awards.

The highest award was a Grand Platinum for its Club Premium influencer marketing campaign created with agency partners Draftline and MarketGate in Ecuador.

Consumer-centricity and marketing effectiveness focus

“We build brands with a focus on consumer-centricity and marketing effectiveness,” says Marcel Marcondes, global chief marketing officer, AB InBev.

“To be named the #1 Most Effective Marketer by Effie Worldwide reflects the hard work and dedication of our teams and partners and their commitment to driving growth.”

Effie’s announcement follows recent recognition of AB InBev’s creativity and growth of its brands from Kantar BrandZ, Warc, The Drum and Brand Finance.