Finalists announced for New Generation Social & Digital Media Awards 2018
The finalists for the 2018 New Generation Awards have been announced, with a record number of entries received, from a record number of agencies, corporates and individuals, representing hundreds of South African brands.
Image supplied.
“Overall, it is encouraging to see how entries have improved and increased year on year. South African agencies, corporates and students are producing some great work and this is an affirmation that the industry is maturing and getting better and can only go from strength to strength if the improvements in the entries over the past few years are anything to go by” says MD Stephen Paxton.
Winners will be announced at the gala ceremony, live on Thursday, 27 September 2018 at Monte Casino, The Ballroom.
Corporate Awards
| Best Revenue Generating Marketing Campaign or Event | ||
| Mango Airlines | Flow Communications | Payday HappyDay Sale |
| Suzuki Auto SA | Penquin &Spitfire Inbound | Nowhere to go but UP |
| Rentokil Initial | Spitfire Inbound | Digital Growth |
| Game | Arc SA | Black Friday |
| Unilever South Africa | Digitas Liquorice | Stains don’t Matter |
| Vodacom | Team Red | Summer 2017 - Shake |
| Best Social Media Reach from an Event | ||
| New Balance South Africa | Levergy | #BeProteas |
| VS Gaming | Wunderman SA | VS Gaming Festival 2018 |
| Suzuki Auto SA | Penquin | Suzuki Swift Media Launch |
| DHL Express SA | Have You Heard Marketing | #DHL Rugby7s |
| Steers | Sauce Advertising | #Kinging : Boerewors King Steers Burger |
| M&M's | Arc SA | #ShareSummer |
| Famous Brands | DNA Brand Architects | #Kinging : Boerewors King Steers Burger |
| Merck(iliadin) | Gorilla | Mimic Your Man |
| Best Online Competition | ||
| Acdoco SA | Have You Heard Marketing | Nair Summer |
| Revlon | MediaCom | Revlon BFF Day |
| Scholl | Arc SA | #InMyShoes |
| Game | Arc SA | Black Friday |
| Supa Quick | Artifact Advertising | Super Sassy |
| Mondelez International | Starcom | Halls - Own the Moment |
| Auto Trader | Digitas Liquorice | COTY Drag Race |
| Suntory | Mindshare | Lucozade - Boost your Drive |
| Unilever South Africa | Gorilla | AXE: AXECESS Ibiza |
| Bio-Strath | Gorilla | Survivor |
| Best Use of Technical Innovation – Sponsored by FujiFilm | ||
| Reckitt Benckiser | G&G Digital | Harpic White & Shine Thick Bleach Online Competition |
| South African Breweries | Joe Public Connect | The Invisible Issue |
| Unilever South Africa | Digitas Liquorice | Surf-School of Shine |
| Best Low Budget Campaign | ||
| Reckitt Benckiser | G&G Digital | Harpic White & Shine Thick Bleach Online Competition |
| bsmart | Stratitude | Get to know bsmart |
| Investec | Wunderman SA | The Interview |
| RocoMamas | OMM | #BedfordBomb |
| M&M's and UBER Eats | MediaCom | Mars Incorporated |
| Revlon | MediaCom | Revlon BFF Day |
| SAB | Joe Public Connect | Beer Finder - Cape Town |
| Unilever South Africa | Digitas Liquorice | OMO-Father's Day |
| ABinBev | DNA Brand Architects | #LionCanAtCannesLions Campaign |
| CCI Brothers for Life | Soul Providers | See the Bigger Picture – World AIDS |
| Mobile Marketing Excellence – Sponsored by MediaCom | ||
| McCain | Joe Public Connect | #MakeItYoursMoms |
| JC Le Roux | Digitas Liquorice | Express Yourself |
| Unilever South Africa | Digitas Liquorice | OMO - Stains don't matter |
| Vodacom | Team Red | Summer 2017 - Shake |
| Blogging Excellence – Sponsored by MediaCom | ||
| Gauteng Tourism Authority | Flow Communications | GTA Blog |
| Hollard Insure | Flow Communications | #InsuranceTips |
| Penquin | Penquin Blog | |
| Most innovative use of social media | ||
| Gauteng Tourism Authority | Flow Communications | #VisitGauteng |
| Mango Airlines | Flow Communications | #iFlyMango |
| Investec | Wunderman SA | The Insterview |
| Ster-Kinekor | Wunderman SA | The Nazional News |
| Telkom | Artifact Advertising | Jan-u-worry |
| Black | Joe Public Connect | Future of Entertainment |
| Auto Trader | Digitas Liquorice | COTY Drag Race |
| Unilever South Africa | Digitas Liquorice | Knorr- Leave no Food Behind |
| Unilever South Africa | Digitas Liquorice | Surf-School of Shine |
| Unilever South Africa | Gorilla | Shield - Azishe |
| Unilever South Africa | Gorilla | Shield - Pressure Moments |
| Most Innovative Gamification Campaign | ||
| Reckitt Benckiser | G&G Digital | Harpic White & Shine Thick Bleach Online Competition |
| South African Breweries | Joe Public Connect | Beer Finder - Cape Town |
| Auto Trader | Digitas Liquorice | COTY Drag Race |
| Best Community Engagement Award | ||
| Mango Airlines | Flow Communications | #iFlyMango |
| Mondelez | Wunderman SA | Cadbury 5 Star |
| Cadbury | Wunderman SA | Lunch Bar |
| Vodacom | Cerebra | Putting the Team in #TeamRed |
| Suzuki Auto South Africa | Penquin & Spitfire | Social Media Engagement |
| DHL Africa | Have You Heard Marketing | DHL Africa Social Media Engagement |
| Royco | MediaCom | Let's Eat with Siphokazi |
| Royco | Arc SA | Let's Eat with Siphokazi |
| M&M's | Arc SA | #ShareSummer |
| McCain | Joe Public Connect | #MakeItYoursMoms |
| Unilever South Africa | Digitas Liquorice | Surf - School of Shine |
| Unilever South Africa | Digitas Liquorice | Knorr- Leave no Food Behind |
| Excellence in Content Marketing – Sponsored by MediaCom | ||
| New Balance South Africa | Levergy | #BeProteas |
| bsmart | Stratitude | Content is King |
| Nelson Mandela Foundation | Flow Communications | Obama Lecture |
| Vodacom | Cerebra | Data 101 |
| Suzuki Auto South Africa | Penquin & Spitfire Inbound | Nowhere to go but UP |
| Milky Lane | Sauce Advertising | Over the Top Hot Drinks |
| Scholl | Arc SA | #InMyShoes |
| Unilever | Niche Guys | Domestos - Killer Combination |
| Anglo American | Joe Public Connect | Live Mine |
| Chicken Licken | Joe Public Connect | The Double Chick’n Boerie™ Burger Debate |
| Black | Joe Public Connect | Future of Entertainment |
| Unilever South Africa | Digitas Liquorice | Knorr - Leave no food behind |
| Unilever South Africa | Digitas Liquorice | Magnum |
| Unilever South Africa | Digitas Liquorice | Surf - School of Shine |
| Vodacom | Team Red | Vodacom Youth Day |
| Unilever | Gorilla | #shieldready |
| Old Mutual Limited | On the Money Financial Institution | |
| Best Online PR Campaign | ||
| Audi South Africa | Levergy | Audi Q5 Fast Track |
| Nelson Mandela Foundation | Flow Communications | Obama Lecture |
| Standard Bank | Magna Carta | World Citizen |
| Famous Brands | DNA Brand Architects | #SteersRespek |
| Unilever | Gorilla | Shield - Be the next Champion |
| Best Integrated Marketing Campaign | ||
| New Balance South Africa | Levergy | #BeProteas |
| Audi South Africa | Levergy | Audi Q5 Fast Track |
| Indwe Risk Solutions | Stratitude | #Bringbackthemiddleman |
| VWSA | Stratitude | Simplicity is here |
| Suzuki Auto South Africa | Penquin & Spitfire Inbound | Suzuki Ignis Launch |
| Royco | Arc SA | Let's Eat with Siphokazi |
| Clover | Arc SA | #TheWhistlingChef |
| Supa Quick | Artifact Advertising | Super Sassy |
| Mondelez International | Starcom | Halls - Own the Moment |
| Chicken Licken | Joe Public Connect | The Double Chick’n Boerie™ Burger Debate |
| Digitas Liquorice | Unilever South Africa | Surf-School of Shine |
| Suntory | Mindshare | Lucozade - Boost your Drive |
| Vodacom | Team Red | Brand Repositioning |
| Vodacom | Team Red | Summer 2017 - Shake |
| Unilever | Gorilla | Shield - Be the next Champion |
| Unilever | Gorilla | Lux - We are More |
| Most Viral Campaign | ||
| SANBS | Flow Communications | #NewBlood |
| St Mary's School | Flow Communications | Matric Results |
| Nelson Mandela Foundation | Flow Communications | 16th NM Annual Lecture |
| Unilever South Africa | Digitas Liquorice | OMO - Father's Day Online Media Awards |
| Vodacom | Team Red | Vodacom Youth Day |
| Old Mutual Limited | On the Money Financial Institution | |
| Best Use of Social Media to Research and Evaluate | ||
| DHL Africa | Have You Heard Marketing | Online Conversation & Sentiment Tracking |
| McCain | Joe Public Connect | #MakeItYoursMoms |
| Unilever South Africa | Digitas Liquorice | Knorr Leave No Food Behind |
| Merck(iliadin) | Gorilla | Mimic Your Man |
| Most Innovative Use of Digital Media – Sponsored by FujiFilm | ||
| Reckitt Benckiser | G&G Digital | Harpic White & Shine Thick Bleach Online Competition |
| The Coca-Cola Company | MediaCom | Coke Uplift |
| M&M's and UBER Eats | MediaCom | Mars Incorporated |
| South African Breweries | Joe Public Connect | Your Business in Lights |
| Unilever South Africa | Digitas Liquorice | Surf-School of Shine |
| Bayer | G&G Digital | Berocca Lab proven + Life tested |
| Unilever South Africa | Gorilla | Shield - Pressure Moments |
| Best Use of Social Media in a Loyalty Programme | ||
| Unilever South Africa | Digitas Liquorice | Knorr |
| Unilever South Africa | Digitas Liquorice | Surf-School of Shine |
Agency Awards
| Best Augmented Reality Marketing Campaign by an Agency | ||
| bizAR Reality | Burger King | Dino's Campaign |
| Best Use of Social Media using WeGather | ||
| Slikouronlife | The Coca-Cola Company | Sprite #FillUpFNB |
| Most Innovative App Developed by an Agency | ||
| Flow Communications | City Sightseeing | City Sightseeing Business System |
| DSG | Transunion | First Check |
| DSG | Transunion | Dealer Guide |
| Most Viral Campaign by an Agency | ||
| Flow Communications | SANBS | #NewBlood |
| Flow Communications | Flow Communications | 16th NM Annual Lecture |
| Cerebra | ABSA | #Budget2018 |
| Have You Heard Marketing | DHL Express SA | #DHL Rugby7s |
| Artifact Advertising | Telkom | Data Wanted |
| DNA Brand Architects | AbInBev | Castle Lite Hold My Beer |
| DNA Brand Architects | Famous Brands | #Kinging : Boerewors King Steers Burger |
| MediaCom | The Coca-Cola Company | Just Juice Breakfast Hacks Campaign |
| Digitas Liquorice | Unilever South Africa | OMO Fathers Day |
| Zenith Media | Samsung South Africa | Fun#withGalaxy S9 |
| Most Innovative Digital Media Campaign by a Small Agency | ||
| FetchThem | Italtile | Immersion |
| iClick Marketing | Dischem | Beauty Fair |
| iClick Marketing | Tsogo Sun | SunBreaks |
| Most Innovative Digital Media Campaign by a Medium – Large Agency | ||
| Joe Public Connect | South African Breweries | Your Business in Lights |
| Mindshare | Suntory | Lucozade - Boost your Drive |
| MediaCom | The Coca-Cola Company | Just Juice Breakfast Hacks Campaign |
| Zenith Media | Samsung South Africa | Fun#withGalaxy S9 |
| Best Influencer Marketing Campaign by an Agency – Sponsored by WeGather | ||
| Flow Communications | Mango Airlines | 11th Birthday first-time flyer influencer campaign |
| theSalt | Takealot | Takealot Student Textbook Campaign |
| AMOK Digital | Clover | Krush Goodness Campaign |
| MediaCom | Shell | Shell LGBT#NoBias |
| MediaCom | Revlon | Revlon_Revlon BFF Day |
| Arc SA | Scholl | #InMyShoes |
| Arc SA | Clover | #TheWhistlingChef |
| Slikouronlife | MultiChoice | #4ThaGreatest |
| Niche Guys | Unilever | Domestos - World Toilet Day |
| Niche Guys | Unilever | Domestos - Flush Less |
| DNA Brand Architects | Famous Brands | #SteersRespek |
| DNA Brand Architects | Famous Brands | #Kinging |
| Starcom | Mondelez International | Halls - Own the Moment |
| Digitas Liquorice | Unilever South Africa | Magnum X MaXhosa |
| DNA Brand Architects | AB InBev | Flying Fish #HouseofPlay |
| Gorilla | Unilever South Africa | AXE: AXECESS Ibiza |
| Gorilla | Unilever South Africa | #shieldready |
| Gorilla | Unilever South Africa | Lux - We are More |
| theSalt | SANBS | Gaz'Iam |
| Best Integrated Marketing Campaign by an Agency | ||
| Stratitude | Indwe Risk Services | #Bringbackthemiddleman |
| Stratitude | VWSA | Simplicity is here |
| Penquin & Spitfire Inbound | Suzuki Auto South Africa | Suzuki Ignis Launch |
| DNA Brand Architects | AbInBev | Castle Lite Hold My Beer |
| DNA Brand Architects | Famous Brands | #Kinging |
| Joe Public Connect | Chicken Licken | The Double Chick’n Boerie™ Burger Debate |
| Digitas Liquorice | Unilever South Africa | Surf School of Shine |
| Gorilla | Unilever South Africa | Shield - Be the next Champion |
| Gorilla | Merck (iliadin) | Mimic Your Man |
| Zenith Media | Samsung South Africa | Fun#withGalaxy S9 |
| Most Innovative Social Media Campaign by a Medium to Large Agency – Sponsored by WeGather | ||
| Flow Communications | Mango Airlines | #iFlyMango |
| Wunderman SA | Investec | The Insterview |
| Cerebra | AB InBev(SAB) | SA National Beer Day |
| Cerebra | ABSA | #Budget2018 |
| Cerebra | The Coca-Cola Company | Sprite Mashups |
| Royco | MediaCom | Let's Eat with Siphokazi |
| MediaCom | The Coca-Cola Company | Coke Uplift |
| DNA Brand Architects | AbInBev | Castle Lite Hold My Beer |
| DNA Brand Architects | Famous Brands | #Kinging |
| Joe Public Connect | Black | Future of Entertainment |
| MediaCom | The Coca-Cola Company | Just Juice Breakfast Hacks Campaign |
| Digitas Liquorice | Auto Trader | COTY Drag Race |
| Digitas Liquorice | Unilever South Africa | Knorr - Leave no food behind |
| Gorilla | Unilever | Shield - Azishe |
| Gorilla | Bio-Strath | Survivor |
| Soul Providers | CCI BrothersforLife | See the Bigger Picture – World AIDS |
| Most Innovative Social Media Campaign by a Small Agency | ||
| FetchThem | Cradlestone | Immersion |
| Positive Dialogue Communications | Toy Kingdom | Agents of Fun Campaign |
Online Media and Tools Awards
| Best Intranet | ||
| City Sightseeing | Flow Communications | City Sightseeing Business System |
| Steers Franchise | Sauce Advertising | Mo Summer |
| Best Corporate Website | ||
| City Sightseeing | Flow Communications | New CSS website |
| Standard Bank | Wunderman SA | Standardbank.co.za |
| Clover | AMOK Digital | |
| Purity | Have You Heard Marketing | |
| Stylista | CBR Marketing | Website Migration |
| SVA Holdings | Artifact Advertising | |
| Chicken Licken | Joe Public Connect | |
| South African Breweries | Joe Public Connect | |
| Unilever South Africa | Gorilla | Re-launch Stork |
| Best Marketing Automation Campaign | ||
| Cell C | Stratitude | Cell C GetMore 247 |
| Suzuki | Penquin & Spitfire | Nowhere to go but UP |
| Rentokil Initial | Spitfire Inbound | Digital Growth |
| Best Online Newsletter | ||
| Beyers Chocolates | Stratitude | Beyers Chocolates |
| bsmart | Stratitude | It's Newsworthy |
| Hollard | Flow Communications | #InsuranceTips |
Special Awards
| The New Generation Top Graphic Designer Award | ||
| Andrew Mkandla | Levergy | |
| Bianca Potgieter | Joe Public Connect | |
| Chelin' Ramos | Stratitude | |
| The New Generation Small Agency of the Year Award | ||
| Positive Dialogue Communications | ||
| Stratitude | ||
| The New Generation Digital Brand of the Year Award – Sponsored by FujiFilm | ||
| Black | Joe Public Connect | |
| Bayer | G&G Digital | |
| Unilever | Digitas Liquorice | |
| The New Generation Social Wiz Award – Sponsored by WeGather | ||
| Ceri Davidson | Wunderman SA | |
| Shay Fynn | MediaCom | |
| Kevin McLennan | Artifact Advertising | |
| The New Generation Medium-Large Agency of the Year Award – Sponsored by FujiFilm | ||
| Flow Communications | ||
| Penquin | ||
| Arc SA | ||
| Joe Public Connect | ||
| Digitas Liquorice | ||
| MediaCom | ||
| Best Agency Community Engagement Manager Award | ||
| Mxolisi Tshabalala | Wunderman SA | |
| Nicole Glover | Penquin | |
| Jarred Trembath | MediaCom | |
| Tracy Fulmann | MediaCom | |
| Phumelele Dimba | Joe Public Connect | |
| Overall Social and Digital Corporate of the Year Award | ||
| Mango Airlines | Flow Communications | |
| Nelson Mandela Foundation | Flow Communications | |
| South African Breweries | Joe Public Connect | |
| Unilever | Digitas Liquorice | |
| Online Strategy of the Year Award | ||
| Berocca | G&G Digital | Berocca gets scientific |
| Mango Airlines | Flow Communications | #iFlyMango |
| South African National Blood Service | Flow Communications | #NewBlood |
| Suzuki Auto SA | Penquin & Spitfire Inbound | |
| Cambridge Assessment International Assessment | Have You Heard Marketing | Cambridge Assessment International Assessment |
| DNA Brand Architects | Famous Brands | Steers #Respek Nation |
| iSchool Press Team | I'm Original | #GirlSafe |
| Overall New Generation Student of the Year Award – Sponsored by MediaCom | ||
| Julia Ridderhof | UJ | #ReimaginePlastic |
| Kristen Landsberg | UJ | #BehindClosedDoors |
| Palesa Tshise | UJ | #Sewing for our Girls |
| Kerri-Anne Baigent | UJ | #Treads with Tricks |
| Group Submission | UJ | #BoostThruBoots |
To book your team table or individual seats to attend this year’s gala ceremony, call 011 462 9963 or email az.oc.olleval@ahsatan as tickets are not sold online. Venue has limited space, so book early to avoid disappointment. For updates follow the New Generation Awards on Facebook, Twitter and visit their website by clicking here.