Used responsibly by HR professionals, facial recognition systems can more rapidly pick up instances where intervention is needed to help an employee overcome personal challenges that may be affecting work attendance.
We chat to Laurence Seberini to find out more about Camatica, which recently added to its suite of facial recognition AI-powered products by launching ‘mood analytics’.
Camatica is a tech company that focuses on AI and computer vision to add value and intelligence to business. There are tens of thousands of video cameras being used by business, but all of them are essentially used for "after the fact" evidence.
Camatica seeks to provide a layer of intelligence to these video feeds that can add real value to a business and solve real issues.
Identify a shoplifter - easy. Notify the branch manager to open more tills to alleviate a queue of a frustrated customer - not a problem. There is so much room for computer vision and AI and we plan to be front and centre in that space.
Camatica started in 2018 in Johannesburg at our Blairgowrie offices.
We provice the following services:
Our core function is to provide value and solve problems using AI and computer vision.
Deep learning, AI and computer vision are changing the world, from self-driving cars to solving a crime. Camatica embraces this new technology fully and has developed solutions to help solve real-world problems facing businesses today.
We've had the following obstacles:
We have installed three POCs in three major retailers.
Being able to adapt and evolve really fast. The world is becoming hyper specialised and if you can't keep up you will become irrelevant!
These programmes take away a lot of the headaches involved with starting up so you can focus on producing great affordable products that deliver.
Resilience. The ability to see the big picture and also watch the details very closely. To be able to run on the lowest costs until you get some cash flow. The best ideas fail because they run out of cash.
Leaving law and joining Vodacom in new product development was a major jump out of my comfort zone, but this taught me that you can adapt to almost anything and skill up at any stage of life. Colonel Sanders only got it right after 70, so there is really no excuse for not trying.
Jobs are no longer guaranteed, so shift from sending out your CV to sending out an invoice - it's far more satisfying!
I would like Camatica to be a very established player in the computer vision space bringing a layer of intelligence to a business that would otherwise not exist without us.