We find out more from the talented TV presenter, producer, author and radio host about Kassie-kuiers met Renaldo Schwarp...
Thanks! I'm elated to be executive producing and hosting kykNET's first 'digital-first' entertainment talk show, Kassie-Kuiers. This show caters to those of us, who just can't get enough of kykNET TV's top-quality TV offering. Every week I spotlight the biggest storylines and burning topics on the small screen.
I'm looking forward to creating some engaging content for kykNET's already loyal audience base.
Research has shown that there was an absolute gap in the local content cycle for a product that caters to consumers of Afrikaans entertainment digitally.But it won’t be all glitz and glamour. The programme will also address serious and at times important societal issues. We are working closely with the channel's PR and content teams to ensure that the show covers timely and relevant content themes that are already top of mind with kykNET audiences.
It's an interactive entertainment extravaganza featuring TV gossip, news, opinions and more from all our favourite soaps and television shows. In each episode, we dish the latest dirt and I go in-depth with their favourite kykNET stars.
In the first episode, we talk to TV villains we love to hate. Gender-based violence and rape will be discussed in the second episode, and we are wrapping up 2021 by looking back at the most shocking plot lines on the channel's soapies.
Absolutely, investing in digital growth and innovation is an absolute must for media brands. I'm grateful that the channel entrusted me to spearhead this project. It's been a few months since we conceptualised this product and leveraging my experience and expertise in digital strategy and broadcast media, I'm excited to build even further on content formats like this.
Kassie-kuiers serves as a 'companion show' for the channel's core television product. In this way, we are aiming to extend reach, but hopefully, also reach new audiences.New episodes will be broadcast every Wednesday on kykNET's YouTube channel and other social media platforms, it is also available as a podcast and can be downloaded on services like Apple and Spotify for later listening. We are covering all bases here - not only bringing the top quality content to where audiences are consuming it but also attracting new ones. It's all quite exciting!
I hope so! Audience behavioural patterns have changed tremendously over the last few years, and digital has become a central part of this ecosystem. Broadcasters can't ignore this and I'm happy to see them invest not only in on-demand content offerings but in their digital content marketing offerings as well.
100%. Both the broadcast and digital landscape has evolved and continue to do so. While content will also be king, I strongly believe that 'platforms, packaging and promotion' is just as important.
Watch the first episode