Design Interview South Africa

#Newsmaker: Kadi Matsaung announced as 2019 Decorex Joburg's Emerging Designer

Young designer Kadi Matsaung has been chosen to feature at this year's Decorex Joburg - taking place at the Gallagher Convention Centre from 7 to 11 August - as the 2019 Emerging Designer.

“Having to select just one emerging designer in a city so full of design talent is a daunting task, but Kadi Matsaung is truly a designer to watch out for,” said Sian Cullingworth, portfolio director at Reed Exhibitions.

Her unique style which leans towards the overriding minimalism trend has a real African essence that works into this year’s theme, ‘Designing for Africa - feels like home’. Her installation concept is incredible – visitors are going to be truly inspired.
Image supplied.
Image supplied.

Despite initially pursuing a career in media where she worked as an implementation planner, Matsaung has always had a deep-rooted love for interior design. Kadi recalls her parents re-decorating their home during her childhood years as the first indicator of her talents.

“My parents decided to paint our entire home interior in sweet pink, but nothing made sense! The colour had no rhythm within the house and the paint didn't play any role in harmonising the area,” explained Matsaung. “It was too strong of a colour for the existing furniture and décor, overpowering the beauty of the décor. All I could see were these sweet pink walls when it was the furniture pieces in the room that should've been the winner.”

The visual impact prompted Matsaung to arrange her own room with her own style: “Anytime I got money, I would always ask – how can I make my personal living space more beautiful? I was never one to follow trends but rather opted for simple chic.”

While working in the media environment, Matsaung would grab every opportunity to work on interior décor and design projects after hours. This eventually led to her taking the leap in 2018 when she established Interior Spacez. Her primary focus is on residential décor, incorporating her signature simple elegance into every design.

We caught up with Matsaung, who shared more about her role and what it entails and what she is most excited about regarding the event.

Congrats on being selected as 2019 Decorex Joburg's Emerging Designer. How do you feel about it?

I am beyond excited. Highly blessed.

What does the role entail?

As a decorator, my job is working with soft furnishings – such as furniture, rugs, fabrics and colours. The process begins with a consultation, the scope of the project is then discussed. This includes the budget and style preference. Once agreed we move on to a mood board. Once everyone is happy with everything (measurements taken and all), the shopping begins.

Young designer Kadi Matsaung has been chosen as this year's Decorex Joburg's Emerging Designer.
Young designer Kadi Matsaung has been chosen as this year's Decorex Joburg's Emerging Designer.

What excites you most about the industry and where it’s going?

This industry gives you a platform to be creatively in charge. There is no limit on what can be done or how creative one can be. Just when you think it can't be done, the bar is set higher.

What do you love most about your career in design?

It's not only décor and design. It's the feeling you bring to an individual after a project is done. The magic to transform a space and bring it to life.

Any career highlights you’re particularly proud of?

I am proud that I started the journey of realising my dream but the biggest project I'm looking forward to is the upgrading of my parents’ home.

Tell us a bit about your experience and how this has equipped you for your new role.

People need to understand we're not mindreaders (lol), communication is vital through the entire process between both parties.

What are you most looking forward to/enjoying so far?

I am looking forward to showcasing my work at Decorex JHB 2019.

What’s at the top of your to-do list?

I am currently working on two projects and also focusing on Decorex.

What are you currently reading/watching/listening to for work?

I am reading Kelly Hoppen Design Masterclass book and I enjoy watching Mr Kate's videos.

Tell us something about yourself not generally known.

I started my career in media as a campaign manager/implementation planner.

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About Juanita Pienaar

Juanita is the editor of the marketing & media portal on the Bizcommunity website. She is also a contributing writer.
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