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Results for ooh+measurement

News

The power of 1st party data in omnichannel strategy and measurement

Marketing & Media

The power of 1st party data in omnichannel strategy and measurement

Sharne Daniels, Issued by Vicinity Media 28 Sep 2023

Image supplied. Remi du Preez, managing director at Polygon

Marketing & Media

Why digital marketers should be thinking pDOOH

Remi du Preez 1 Jun 2023

Source © Wang Song he Outdoor Audience Council (OMC) has launched its new Roadside Outdoor Audience Data (Road 2.0) in partnership with MGEData.

Marketing & Media

Road 2.0: OOH's gamechanger

Danette Breitenbach 27 Oct 2022

Source: Danette Breitenbach

Marketing & Media

DOOH third party verification in SA through Seedooh & Outdoor Auditors' partnership

3 Mar 2022

Airport Ads flying high with new look, new focus

Marketing & Media

Airport Ads flying high with new look, new focus

Danette Breitenbach 11 Sep 2019

#PAMRO2017 OOH measurement solutions being rolled out in Africa

Marketing & Media

#PAMRO2017 OOH measurement solutions being rolled out in Africa

Louise Marsland 31 Aug 2017

Victoria Falls, Zimbabwe

Marketing & Media

OOH measurement across Africa explored at PAMRO

19 Jul 2016

First Pan-African OOH measurement product

Marketing & Media

First Pan-African OOH measurement product

2 Jun 2016

Marketing & Media

Successfully measuring OOH with the OMC

Beverley Klein 25 May 2016

OOH measurement currency should bring even more growth

Marketing & Media

OOH measurement currency should bring even more growth

Terry Murphy 29 Apr 2016

[OOH Focus] OOH measuring up

Marketing & Media

[OOH Focus] OOH measuring up

Danette Breitenbach 1 Dec 2015

An update on progress from the Out of Home Measurement Council

Marketing & Media

An update on progress from the Out of Home Measurement Council

Issued by Primedia Outdoor 29 Oct 2015