SA EXCLUSIVE with Burger King!I had the privilege of chatting to Fernando Machado, head of brand marketing of Burger King. Winner of the coveted Penta Pencil and Client of the Year at the recent One Show awards in New York as well as an additional 13 Golds, 1 Silver, 1 Bronze, 6 Merit awards. Fernando Machado, head of brand marketing, Burger King. © Fernando Machado Twitter.
The Penta Pencil is one that you said you are most proud of. Why? You often talk about how to be a better client. What are your principles regarding this? There is so much talk about the current state of the adverting industry. What are your views? For more:
About Ann NurockAnn is a Partner at Relationship Audits and Management, a global consultancy that measures and optimizes client /agency relationships. Her proprietary Radar tool is used by 30 corporates globally and as a result she interacts with over 80 agencies of all disciplines. Ann spent 25 years plus in the advertising industry as CEO of Grey Advertising South Africa, and head of the Africa region followed by President and CEO of Grey Canada. Contact details: ann.nurock@relationshipaudits.com | Twitter @Annnurock
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