The Young Creatives Award, launched last year, went to Darren Cronje from Net#work BBDO and Simone Rosum from Joe Public. Cronje and Rosum each received a Gold Loerie and an all-expenses-paid trip to any one of the following award shows: The One Show in New York City, the Clio Awards in Miami, the Cannes Advertising Festival in France or the D&AD in London. Additionally, each winner receives an A5 Intuos Special Edition tablet supplied by Wacom.
Tonight's ceremony was hosted by the SABC.
Update Tuesday, 29 July 2008: Please note that we incorrectly reported that the GrandPrix for Net#work BBDO and Gloo Digital Design's ‘Youngblood5' was the first for the Digital category. It was in fact Tinderbox Interactive Cape Town for its self-promotional piece titled 'thinking multimedia' in 1998, based on information supplied from The Loerie Awards. It is, however, the first Digital Grand Prix awarded since the formation of the Loerie Awards as an independent association in 2005.
| Award | Category | Category | Country | Client | Ad Title | Company | Product |
|---|---|---|---|---|---|---|---|
| Grand Prix | Advertising | TV & Cinema Commercials | South Africa | Allan Gray Limited | Beautiful | King James | Allan Gray Investment Company |
| Gold | Advertising | TV & Cinema Commercials | South Africa | Vodacom | Dictator, Compass, First Lady, Hit Send | Draftfcb Johannesburg | Brand |
| Silver | Advertising | TV & Cinema Commercials | South Africa | Cape Union Mart | "Cub" | King James Johannesburg | Cape Union Mart Store Card |
| Silver | Advertising | TV & Cinema Commercials | South Africa | kulula.com and South African Tourism | American, Japanese, Swede | King James | kulula.com and South African Tourism |
| Silver | Advertising | TV & Cinema Commercials | South Africa | SABC / GOOD HOPE FM | Beach, Limo, Phone | BBDO CAPE TOWN | KINKY AFRO CD VOL.1 |
| Silver | Advertising | TV & Cinema Commercials | South Africa | Trees For Africa | Printer | Lowe Bull | A Non- profit Organisation that promotes sustainable environmental Activities |
| Silver | Advertising | TV & Cinema Commercials | South Africa | Unilever - Robertsons Spices | Creating The Mood, Baby-making weather | DDB South Africa | Robertsons Spices |
| Silver | Advertising | TV & Cinema Commercials | South Africa | Volkswagen SA | Dream | Ogilvy South Africa | GTI |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | AUDI SA | FANS | Ogilvy South Africa | AUDI S5 |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | AVIS | LOST LUGGAGE | Ogilvy South Africa | CAR RENTAL |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | Cell C | Tami Chambers Turns The Page | Net#Work BBDO | Corporate |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | Energizer | Scary Things Happen in the Dark - Granny | DDB South Africa | ER Lantern |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | ENTYCE BEVERAGES | SHLURP | FOXP2 | FRISCO COFFEE |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | HARLEY DAVIDSON | LIFT | Ogilvy South Africa | HARLEY DAVIDSON COLOGNE |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | Mc Cain | The TV Ad with Goodness In | Net#Work BBDO | Real Oven Baked Chips |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | MTN | Community Table | MetropolitanRepublic / The Jupiter Drawing Room (South Africa) | BRAND |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | Nando's | Vernon, The Double Thigh is Kwaai | Black River F.C. | The New Double Thigh |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | Sasol Ltd | Questions | The Jupiter Drawing Room (South Africa) | Corporate |
| Bronze | Advertising | TV & Cinema Commercials | United Arab Emirates | Showtime | eyes | Leo Burnett Dubai | Tv channel |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | South African Airways | Speed Dating | The Jupiter Drawing Room (South Africa) | Domestic Frequency |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | Soweto Rugby Club | Practice | Ireland/Davenport | Membership Drive |
| Bronze | Advertising | TV & Cinema Commercials | South Africa | The South African Post Office | Father Christmas | Saatchi & Saatchi South Africa | The South African Post Office |
| Craft Gold | Advertising | TV & Cinema Crafts - Art Direction | South Africa | Sasol Ltd | Questions | The Jupiter Drawing Room (South Africa) | Corporate |
| Craft Certificate | Advertising | TV & Cinema Crafts - Art Direction | South Africa | Allan Gray Limited | Beautiful | King James | Allan Gray Investment Company |
| Craft Certificate | Advertising | TV & Cinema Crafts - Art Direction | South Africa | Cipla | "Life Lost" | Egg Films | Cipla |
| Craft Certificate | Advertising | TV & Cinema Crafts - Art Direction | South Africa | Vodacom | We've Been Having It | Velocity Films | Vodacom |
| Craft Certificate | Advertising | TV & Cinema Crafts - Animation & Special Visual Effects | South Africa | Parlotones | Ill Be There | BlackGinger | Parlotones - Music Vidoe |
| Craft Certificate | Advertising | TV & Cinema Crafts - Animation & Special Visual Effects | South Africa | Sasol Ltd | Questions | The Jupiter Drawing Room (South Africa) | Corporate |
| Craft Gold | Advertising | TV & Cinema Crafts - Cinematography | South Africa | Allan Gray | Beautiful | Velocity Films | Allan Gray |
| Craft Certificate | Advertising | TV & Cinema Crafts - Cinematography | South Africa | MTN | Community Table | MetropolitanRepublic / The Jupiter Drawing Room (South Africa) | BRAND |
| Craft Gold | Advertising | TV & Cinema Crafts - Direction | South Africa | Allan Gray | Beautiful | Velocity Films | Allan Gray |
| Craft Certificate | Advertising | TV & Cinema Crafts - Direction | South Africa | MTN | Community Table | MetropolitanRepublic / The Jupiter Drawing Room (South Africa) | BRAND |
| Craft Certificate | Advertising | TV & Cinema Crafts - Direction | South Africa | Volkswagen | Dream | Velocity Films | Volkswagen GTI |
| Craft Certificate | Advertising | TV & Cinema Crafts - Editing | South Africa | Allan Gray | Beautiful | Velocity Films | Allan Gray |
| Craft Certificate | Advertising | TV & Cinema Crafts - Editing | South Africa | MTN | Community Table | MetropolitanRepublic / The Jupiter Drawing Room (South Africa) | BRAND |
| Craft Certificate | Advertising | TV & Cinema Crafts - Music & Sound Design | South Africa | BMW | 'Test Pilot' | Egg Films | BMW M3 |
| Gold | Advertising | Radio Commercials | South Africa | ENTYCE BEVERAGES | Machnie Gun, Darkness, Racist | FOXP2 | FRISCO COFFEES |
| Gold | Advertising | Radio Commercials | South Africa | Vodacom | Drop It, Umbrella | Draftfcb Johannesburg | Passport |
| Silver | Advertising | Radio Commercials | South Africa | Interactive Africa | Recycled Radio Ad | The Jupiter Drawing Room South Africa | Design Indaba 11 |
| Silver | Advertising | Radio Commercials | South Africa | NATIONAL GEOGRAPHIC KIDS | Pac Man, Tekken, Space Invaders | FOXP2 | NATIONAL GEOGRAPHIC KIDS MAGAZINE |
| Silver | Advertising | Radio Commercials | South Africa | Shark Life | Shark attack | Grey South Africa | Shark Life |
| Silver | Advertising | Radio Commercials | South Africa | Toyota | "Chase" | Draftfcb Johannesburg | Corolla Diesel |
| Silver | Advertising | Radio Commercials | South Africa | UNICEF | Toon Mouse, Toon Dog, Toon Bunny | Ogilvy South Africa | UNICEF |
| Bronze | Advertising | Radio Commercials | South Africa | Car Magazine | Lesbians | Ogilvy South Africa | Car Magazine March 2008 Issue |
| Bronze | Advertising | Radio Commercials | South Africa | DSTV | CROSSING OVER | Ogilvy South Africa | Corporate |
| Bronze | Advertising | Radio Commercials | South Africa | Exclusive Books | Words | Ogilvy South Africa | Erotic Book Sale |
| Bronze | Advertising | Radio Commercials | South Africa | MARSHALL MUSIC | "DEATH METAL" | BBDO CAPE TOWN | MARSHALL MUSIC |
| Bronze | Advertising | Radio Commercials | South Africa | Nampak | Jack, Red Riding Hood, Hansel and Gretel | Grey South Africa | Cuddlers Nappies |
| Bronze | Advertising | Radio Commercials | South Africa | Russian Bear Vodka | Prison, Inflation, May Day, Chest Freezer, April Fools, Game Show | Lowebull (Cape) | Russian Bear Vodka |
| Bronze | Advertising | Radio Commercials | South Africa | Virgin Atlantic Airlines | Mr Worry, Mr Grumple, Mr Grumpy & Mr Miserable, Mr Nonsense | Net#Work BBDO | Upper Class Suites |
| Bronze | Advertising | Radio Commercials | South Africa | Vodacom | Hiccup Boy, Surprise Gene | Draftfcb Johannesburg | Yebo4Less |
| Bronze | Advertising | Radio Commercials | South Africa | Wordsworth Book Store | Moses | Saatchi & Saatchi South Africa | Wordsworth Book Store |
| Craft Certificate | Advertising | Radio Crafts - Direction | South Africa | MARSHALL MUSIC | "DEATH METAL" | BBDO CAPE TOWN | MARSHALL MUSIC |
| Craft Certificate | Advertising | Radio Crafts - Music & Sound Design | South Africa | Interactive Africa | Recycled Radio Ad | The Jupiter Drawing Room South Africa | Design Indaba 11 |
| Craft Certificate | Advertising | Radio Crafts - Music & Sound Design | South Africa | NATIONAL GEOGRAPHIC KIDS | Pac Man, Tekken, Space Invaders | FOXP2 | NATIONAL GEOGRAPHIC KIDS MAGAZINE |
| Craft Certificate | Advertising | Radio Crafts - Writing | South Africa | Russian Bear Vodka | Chest Freezer, Prison, April Fools | Lowebull (Cape) | Russian Bear Vodka |
| Silver | Advertising | Online Advertising | South Africa | AUDI SA | STOPPING POWER - Speed Camera, Cow, Elvis | Ogilvy South Africa | AUDI S5 |
| Bronze | Advertising | Online Advertising | United Arab Emirates | EMIRATES TODAY | PAGE PUSH | TequilaME | DAILY NEWSPAPER |
| Bronze | Advertising | Online Advertising | South Africa | Ghost Pops | fluffy bunny | Network BBDO and Gloo Digital Design | fluffy bunny |
| Bronze | Advertising | Online Advertising | South Africa | Vodacom | "Granny" | Draftfcb Johannesburg | 3G |
| Silver | Advertising | Advertising Mixed-Media Campaign | South Africa | Cape Union Mart | "Store card" | King James Johannesburg | Cape Union Mart Store Card |
| Silver | Advertising | Advertising Mixed-Media Campaign | South Africa | kulula.com and South African Tourism | Kulula South African Tourism Campaign | King James | kulula.com and South African Tourism |
| Silver | Advertising | Advertising Mixed-Media Campaign | South Africa | NATIONAL GEOGRAPHIC KIDS | COME PLAY IN OUR WORLD | FOXP2 | NATIONAL GEOGRAPHIC KIDS MAGAZINE |
| Silver | Advertising | Advertising Mixed-Media Campaign | South Africa | Virgin Atlantic Airlines | Land Happy | Net#Work BBDO | Upper Class Suites |
| Bronze | Advertising | Advertising Mixed-Media Campaign | South Africa | Energizer | Scary Things Happen in the Dark | DDB South Africa | ER Lantern |
| Bronze | Advertising | Advertising Mixed-Media Campaign | South Africa | HARLEY DAVIDSON | SMELL LIKE A BADASS | Ogilvy South Africa | HARLEY DAVIDSON COLOGNE |
| Silver | Experiential | Direct & Promotional TV | South Africa | MTN | Project Free Ad | MetropolitanRepublic / The Jupiter Drawing Room (South Africa) | Retail offer |
| Bronze | Experiential | Direct & Promotional TV | South Africa | Childline | Kings & Queens | Net#Work BBDO | PSA |
| Bronze | Experiential | Direct & Promotional TV | South Africa | KFC | LOVE NOTES | Ogilvy South Africa | Kentucky Dinner |
| Silver | Experiential | TV Promos | United Arab Emirates | MTV ARABIA | Oud, Belly Dancer, Dabke | TBWA\RAAD, Dubai | MTV ARABIA |
| Gold | Experiential | Digital - Website | South Africa | Joe Public | who is Joe? | Gloo Digital Design and Joe Public | who is Joe? |
| Bronze | Experiential | Digital - Website | South Africa | Cowshed Productions | Cow | Hellocomputer | Cowshed Productions |
| Bronze | Experiential | Digital - Website | South Africa | Spier | Spier Sustainability | Hellocomputer | Spier Sustainability Report |
| Gold | Experiential | Digital - Microsite | South Africa | Audi | The Audi A5 Microsite | Ogilvy South Africa | Audi A5 |
| Gold | Experiential | Digital - Microsite | South Africa | Cell C | Hummerville | Proximity #TTP and Gloo Digital Design | Hummerville |
| Silver | Experiential | Digital - Microsite | South Africa | SABC 5FM Radio | Youngblood5 | Gloo Digital Design & Net#work BBDO | Youngblood5 |
| Bronze | Experiential | Digital - Email | South Africa | SABC 5FM Radio | unite | Net#work BBDO and Gloo Digital Design | unite |
| Bronze | Experiential | Digital - Email | South Africa | Virgin Money | hidden benefits | Gloo Digital Design and Black River FC | hidden benefits |
| Bronze | Experiential | Digital - Mobile | South Africa | Cell C | automated phone call | Proximity #TTP and Gloo Digital Design | automated phone call |
| Bronze | Experiential | Digital - Mobile | South Africa | SABC 5FM Radio | cellhone movies | Net#work BBDO and Gloo Digital Design | cellhone movies |
| Bronze | Experiential | Digital - Viral | South Africa | M NET | CLIFF JENNINGS | Ogilvy South Africa | IDOLS |
| Bronze | Experiential | Digital - Viral | South Africa | Play UK | Naughty vs Nice | Hellocomputer | Play UK Naughty vs Nice |
| Silver | Experiential | Digital - Applications | South Africa | Hansa | Hansa Expression Session | Pixel Project | Hansa Expression Session |
| Bronze | Experiential | Digital - Applications | South Africa | Joe Public | connected to the people | Gloo Digital Design and Joe Public | connected to the people |
| Bronze | Experiential | Digital - Applications | South Africa | SABC | The OB Experience | Draftfcb Johannesburg | SABC RAdio Sales |
| Grand Prix | Experiential | Digital Mixed-Media Campaign | South Africa | SABC 5FM Radio | Youngblood5 campaign | Net#work BBDO and Gloo Digital Design | Youngblood5 campaign |
| Silver | Experiential | Digital Mixed-Media Campaign | South Africa | Cell C | Hummerville campaign | Proximity #TTP and Gloo Digital Design | Hummerville campaign |
| Bronze | Experiential | Digital Mixed-Media Campaign | South Africa | Joe Public | who is Joe ? campaign | Gloo Digital Design and Joe Public | who is Joe ? campaign |
| Bronze | Experiential | Digital Mixed-Media Campaign | South Africa | Toyota | Auris City | Draftfcb Johannesburg | Auris |
| Craft Certificate | Experiential | Digital Crafts | South Africa | Cell C | Hummerville | Proximity #TTP and Gloo Digital Design | Hummerville |
| Craft Certificate | Experiential | Digital Crafts | South Africa | SABC 5FM Radio | Youngblood5 | Net#work BBDO and Gloo Digital Design | Youngblood5 |
| Gold | Experiential | Non-broadcast video & film | South Africa | Liberty Life | Timeline | MetropolitanRepublic | Liberty Life |
| Silver | Experiential | Non-broadcast video & film | South Africa | Operation Smile | Smile | Saatchi & Saatchi South Africa | Operation Smile |
| Bronze | Experiential | Non-broadcast video & film | South Africa | Girls & Boys Town | Headlines | The Jupiter Drawing Room (South Africa) | 50th Anniversary |
| Bronze | Experiential | Non-broadcast video & film | South Africa | The Department of Health | The Red Ribbon Race | TBWA\Hunt\Lascaris - Johannesburg (Pty) Ltd | Khomanani |
| Silver | Experiential | Live events | South Africa | Distell Savanna | Wedge Off | Draftfcb Cape Town | Savanna Dry |
| Bronze | Experiential | Live events | South Africa | Biblioteq | Dotmatic 5000 | Biblioteq | creative bookshop |
| Bronze | Experiential | Live events | South Africa | Nike | Nike Dunks launch | Mick&Nick | Dunks |
| Craft Certificate | Experiential | Crafts - Animation | South Africa | SABC Mobile | MZUZU 60 | Masters & Savant Worldwide | MZUZU 60 |
| Craft Gold | Experiential | Crafts - Editing | South Africa | MTN | SNAPSHOTS | MetropolitanRepublic / The Jupiter Drawing Room (South Africa) | Retail offer |
| Craft Certificate | Experiential | Music & Sound Design | South Africa | Net#Work BBDO | Raj Thriller | Net#Work BBDO | Music Video |
| Gold | Experiential | Mixed-Media Campaign | South Africa | MTN | Project Free Ad | MetropolitanRepublic / The Jupiter Drawing Room (South Africa) | Retail offer |
| Silver | Experiential | Mixed-Media Campaign | South Africa | M NET | CLIFF JENNINGS | Ogilvy South Africa | IDOLS |
| Bronze | Experiential | Mixed-Media Campaign | South Africa | 5men3missing | 5men3missing | The dolphinarium | 5men3missing |
| Bronze | Experiential | Mixed-Media Campaign | South Africa | DStv | SERIAL KILLERS | Ogilvy South Africa | CRIME & INVESTIGATION NETWORK |
| Silver | Integrated Campaign | Through the line communication | South Africa | Interactive Africa | Creativity Can | The Jupiter Drawing Room South Africa | Design Indaba 11 |
| Silver | Integrated Campaign | Through the line communication | South Africa | SABC / GOOD HOPE FM | "KINKY AFRO CD VOL. 1" | BBDO CAPE TOWN | KINKY AFRO |
| Bronze | Integrated Campaign | Through the line communication | South Africa | M NET | CLIFF JENNINGS | Ogilvy South Africa | IDOLS |
| Bronze | Integrated Campaign | Through the line communication | South Africa | Mc Cain | The campaign with goodness in | Net#Work BBDO | Real Oven Baked Chips |
| Bronze | Integrated Campaign | Through the line communication | South Africa | Russian Bear Vodka | The Fun Side Of Russia | Lowe Bull (Cape) | Russian Bear Vodka |
| Bronze | Integrated Campaign | Through the line communication | South Africa | South African Broadcast Corporation | Young Blood 5 | Net#Work BBDO | 5FM |
| Bronze | Integrated Campaign | Through the line communication | South Africa | World Wildlife Fund for Nature | Be the Hero | Ogilvy South Africa | WWF |
The year 2008 saw a record number of entries into the Loeries, judged by a panel of local and international experts in their creative fields. A total of 284 awards were handed out over both nights, with the winners being broken down as follows:
| All | Student | Professional | |
|---|---|---|---|
| Entries | 3373 | 497 | 2876 |
| Prof non-craft entries | 2055 | ||
| Prof craft entries | 821 | ||
| Finalists | 1055 | 118 | 937 |
| Grand Prix | 4 | 0 | 4 |
| Gold | 23 | 4 | 19 |
| Silver | 76 | 11 | 65 |
| Bronze | 140 | 23 | 117 |
| Craft Gold | 11 | 1 | 10 |
| Craft Certificate | 30 | 3 | 27 |
Major sponsors were SABC, Media 24, Zulu Kingdom and South Coast Tourism. Additional sponsors were Brandhouse, Aon-Shield, Lithotech, 24.com, Online Publishers Association, Design Indaba, Lightworks, Gauteng Film Commission and Sappi.
Official suppliers were Mango Airlines, Hetzner, Net#work BBDO, Six Million Dollar Media, Orchestra Blue, Sonovision Studios, Gallo Images, gloo design agency, Paygate, Ornico Group, Hibiscus Coast Municipality, Rocketseed, David Prior Photography, Newsclip, Lifesense Financial Services, Tempest Sixt Car Hire, Velocity Films, and Wacom.
Event production partners were Gearhouse, H-Factor Event Agency, Wozani Africa Event Agency, Leg Studios, Havaseat, LED Vision, juju, Wicked Pixels, Be PhatMotel, Visionation & Screencom, Condor Cape, Media Film Service, Waterfront Studios, Annie's Wardrobe, MXFX, Liquid Chefs and Lounge Around.
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