FMCG News South Africa

Ole! Gringo... you wanna hard taco or soft tortilla?

Think Mexico and you think sombreros and tequila, tacos and red chillies. Home to one of the world's richest culinary traditions, Mexico is about hot and spicy embraced in a riot of colour and texture - a medley of sensual delights.

Well, you don't have to go there to experience this warm, vibrant country. It's all here, in a box labelled Old El Paso!

For a century these innovative and tasty Mexican meal-kits – comprising crunchy tacos or tortillas, yummy fajitas or mouth-watering burritos complete with delectable sauces and seasonings have added spice to many an occasion, be it a dinner party, slap-up family meal, cheese and wine, office cocktail do or birthday bash.

And now there's a brand new addition to the family. The Hard 'n Soft Taco Kit, containing five hard taco shells and five soft tortillas, gives you the best of both worlds in one convenient package.

As always, the sauce and seasonings provided in the new kit are wildly flavourful, and nothing has changed on the convenience front either. They're amazingly quick and easy to prepare.

All you have to do is prepare your filling, be it chicken, beef or vegetarian. Best is simply following the sage advice on the box, "All you need to add to get the fiesta started is minced beef, lettuce, tomatoes, onions and cheese." There are great alternative topping ideas on the back of the box, like chilli guacamole or cucumber salsa, with instructions on how to knock it up.

Says Cindy Hall, marketing manager of Old El Paso South Africa, "Our meal-kits allow you to prepare and serve authentic, great tasting Mexican food for your family, no matter what your level of cooking expertise."

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