Native is the full service digital marketing solutions agency, formed last year by the merger of Cambrient, Brandsh and Stonewall+ which partners with global advertising group Publicis. South African Tourism is also a client of Native.
"We're very excited to be working with the IMC and promoting Brand South Africa in the digital sphere," says Kevin Lourens, Native chief growth officer. "Importantly, the digital strategy was conceived as part of the overall strategy, ensuring that that every element within the communication mix works synergistically to generate maximum value from the marketing investment".
"We're proud South Africans"
"It's a privilege to represent South Africa from a tourism and business perspective in the digital realm. We're proud South Africans, and there's nothing better than working on a brand you truly love."
Explains Brand South Africa CEO Miller Matola, "The appointment of the Native Inside partnership has direct bearing on Brand South Africa's strategic decisions to leverage opportunities made possible by the platforms created through digital solutions.
"In an increasingly competitive world, the ability for nations to carve solid reputations based on proven evidence of success is critical. Often, this profiling is not based simply on the visual brand but has a lot more to do with the conversations which are being had on and about the market across a range of digital communications platforms, both locally and globally."
Native Inside operates from inside the Publicis offices, facilitating work on joint clients, and its objective is to ensure a streamlined service delivery to the IMC and other Publicis Groupe clients.
"Collaboration and partnering"
"It is refreshing to work with a traditional agency that is so open to collaboration and partnering and we deeply value the relationship. It would have been difficult to purchase media with enough reach to get the message across to the broader global audience, therefore the connectivity provided by social media and other digital-based channels is an important and effective answer," says Lourens.
