The law firm will be rolling out a series of workshops to advertising schools in Cape Town and Johannesburg to inform students about the legalities of brand protection, copyright and basic contracts.
"Becoming involved with the Loeries was a logical step," says Mariette du Plessis, senior partner. "Our focus has always been on ensuring the protection of the brand names, ideas and intellectual property of innovators while these awards recognise the creative excellence of the leaders in the brand communications industry."
The Loeries Travelling Exhibition, sponsored by Adobe, will be visiting the Tshwane University of Technology (TUT) from 5-12 August 2011.
"The Faculty of the Arts will be hosting the exhibition for the first time this year and this will allow many schools in our area to see first-hand what it takes to receive a Loerie award," said Herman Botes, section head: department of visual communication.
