The Advertising Standards Authority (ASA) is officially under liquidation as of last week.
But members of the ASA are determined this will not mean the end of self-regulation of advertising content.
For example, MyBroadband reports advertising law specialist and CEO Gail Schimmel says the body will return and continue operations soon, albeit under a new guise, as the Advertising Regulatory Board.
In a release sent out last week, Schimmel said consumer protection will be first and foremost, and to expect a “phoenix rise from these ashes”, with exciting developments to come in the next few weeks.
Yes.
— Gail Schimmel (@GailSchimmel) October 5, 2018
But watch this space. . .the new self regulatory entity is well on its way to launching!
I am very pleased indeed to hear that the advertising industry intends giving birth to a new era of self-regulation. I applaud this because in this day and age it is necessary to keep the advertising chancers and opportunists in check.The ARB will be backed by founding members the IAB, Masa, and the ACA and will hopefully be in full swing by the end of the month, with any new complaints to be dealt with then.
Watch this space…
